Each month, I edit a relationship column for a national, women's lifestyle publication. Sometimes I write the column myself. If I'm extremely swamped, I assign the story out to another freelance writer.
It's one of my many hustles. And I like that I have to think like an editor. It helps me when I'm trying to pitch articles to other editors.
In my line of work as an editor, I deal with publicists, usually for authors who have written books about relationship issues or therapists, professors and other folks who are experts in relationship stuff.
There are many times that I find myself staring at a deadline and I have all my interviews completed for a story--but I haven't found a relationship expert to interview. So I'm scrambling like mad, emailing folks to try and secure someone for my column.
(I'm getting to a point here.)
It would make sense to prepare for this in advance and line up interviews with several authors, professors and therapists.
But I don't do that. I scramble at deadline time. Most editors do.
So. November 4th, I get an email.